#UX
#IxD
#web
#Figma
Friends at Flymachine
Flymachine is a virtual venue for live entertainment that brings the immersion and community of real life performances to the digital realm.
Timeline
Role
Why is the world broken?
Socializers want to come to Flymachine to meet new and old friends through live events. They should be able to interact with each other outside of the at-event space and be able to join other friends at events.
How can we bring users back to the Flymachine platform when there isn’t a concert happening?
The user
User Persona: Socializer
Name: Lily Rodriguez
Age: 28
Occupation: Event Coordinator
Background: Lily is a vibrant, outgoing individual who thrives on social interactions and networking opportunities. Originally from a bustling city, she has always been drawn to environments where she can connect with diverse groups of people. Lily pursued a degree in Hospitality Management, which led her to her current role as an event coordinator for a prestigious hotel chain.
Goals
1
Inspire and engage others
Music can tap into a wide range of emotions, from joy and excitement to sadness and anger. This emotional connection can be deeply personal and resonate with our own experiences, memories, and values. When music triggers these emotions, it can be incredibly powerful and moving.
2
Enjoy music in groups
Sharing your taste in music with others can create a sense of shared identity and belonging to a specific subculture or group.
3
Ensure users can communicate with friends
Chatting with others adds an interactive layer to the viewing experience, making it more engaging and exciting. Viewers feel less like passive observers and more like active participants.
Challenges
1
FOMO (Fear of Missing Out)
Lily's active social lifestyle sometimes leads to feelings of FOMO, especially when she can't attend all the live concerts or events she's interested in. She values platforms that offer flexible viewing options and allow her to catch up on performances she may have missed.
2
Discoverability
With a diverse range of interests, Lily seeks platforms that offer personalized recommendations and curated content to help her discover new artists and live music experiences tailored to her preferences.
How do we fix it?
By giving the power to the user to be able to communicate with others on the platform, we allow them to interact and expand the replayability of the Flymachine product. We landed on these features to implement for the MVP.
Lo-Fi
By visualizing the way that these new elements would interact with the hero feed, we were able to test very early on.
Showcasing the functionality of the sidebar with the user grid helped a lot of users visualize how we could implement additional social features.
Iterate
The complexity of layering social features, a live concert, and user video feeds proved to be extremely challenging.
This shows the progression of thinking through this problem with a solution that added functionality but didn’t hinder the experience.
Version 1.0
The MVP looked a lot different than the original feature set that was pitched due to timeline restrictions.
At-Event became a place where you could chat publicly in rooms or a lobby and save direct messages for the sidebar.
Metrics
1
Increase in average watch time
25% increase in average watch time per concert after implementing the "Friends" feature.
2
Increased use of social sharing features:
50% increase in users sharing concert experiences with their friends on social media platforms after the "Friends" feature launch.
3
Positive user feedback
80% of users surveyed reported feeling more connected to the platform and other users after the "Friends" feature launch.
Tools
Figma
Conclusion
Integrating a "Friends" feature into our livestreaming platform sparked a significant increase in engagement. Users spent more time watching concerts together, fostering a vibrant community through increased chat activity and social sharing. This led to stronger user connections and a notable decrease in churn, highlighting the power of connecting fans through shared experiences.
